When I was a child I always felt inclined towards the arts. I loved drawing, painting and spending time in my father's studio. He is an architect and I probably owe him my interest about the design world.
But I also was very curious about computers. This was the early time of the PC and I could not help to dissassembly every computer we had at home and started communicating with the machine using primitive programming languages. It was fascinating!
When I got to college I faced a difficult decision. Should I pursue the artistic path and study Architecture or Arts, or should I turn to Engineering and Computer Science. I finally chose the latest hoping that some day my two passions would join again.
And they did.
I consider myself a generalist and I found my sweet spot between these three areas of expertise.
August 2017 - Present
I am currently leading the organizational change using Design Thinking as a framework to generate impact across all BBVA employees.
July 2016 - August 2017
I prepared and facilitated client facing design thinking workshops and user-centered design activities for our Innovation Center. I worked closely with customers, product stakeholders and business partners to turn complex needs into usable, beautiful and engaging solutions.
March 2012 - July 2016
Led all User Centered Design activities from research and ideation to prototyping and implementation. Responsible for the performance of the team to ensure products are designed and developed to a high level of quality.Mentored young designers and developers.
March 2010 - August 2011
I developed frontend web applications using
C++. I participated in the product design and definition to make sure all features were able to be built.
December 2008 - January 2010
New York City (USA)
I designed and developed the ecommerce platform for the american market. I gathered requirements and worked in close collaboration with users and stakeholders.
September 2006 - September 2008
I designed and developed a set of websites to support foreign and national universitary students.
Preparing and passing the exam helped me to speak and understand the common language of project management and provided me with the tools to better lead large Design projects and manage teams.
July 2014 - June 2015
Going through this course helped me to anchor concepts related to Web Analytics, Search Engine Optimization, Social Media Marketing, Innovative Business Models and Entrepreneurship in Digital Businness .
Winner of the End of year Project.
2006 - 2008
During my Master I specialized in software engineering focusing on Front End technologies, Human Computer Interaction and User Experience.
2001 - 2006
During this course I learnt the different software development stages, both in technical (analysis, design, implementation, testing, maintenance) and management aspects. Programming languages, design notations, databases, distributed information systems and web, language processing, etc.
Here is a selection of my latest works from product and service design to strategy and organizationnal change.
I am currently impacting the organizational change using Design Thinking as a framework to work more collaboratively putting our customers at the center.
I worked with airlines, department stores, food chains and financial institutions to improve the way consumers interact with their products or services paying special attention to the moment of payment. I prepared and facilitated collaboration sessions and produced storyboards, customer journeys and clickable prototypes.
I worked with airlines, hotels, travel agencies and other travel players to improve different moments of the traveler´s journey. I led co-creation workshops and produced prototypes to test the experience.
I led the creation of an online learning platform specially targeted to the travel industry professionals. I guided and mentored a team of designers and developers and made sure the project was finalized on schedule.